Download Festival article pitch

Download tickets 2017 – to buy or not to buy?

Tickets for Download festival have just been released, and “early bird” tickets have allowed people to purchase them before the general public, meaning certain VIP tickets have already sold out. These tickets were cheaper than usual, but my angle on the article will look at whether this is fair for everyone else.

The standard 3 nights camping adult ticket is priced at £205, whilst the standard 5 nights ticket is £215. With these prices being very similar, the 3 nights ticket seems steep. My angle will be looking at the appeal of Download, how wide its audience is and whether this justifies their prices, especially in comparison to other festivals such as Kendal Calling and Leeds & Reading. Also, many festivals do not offer student or concession discounts on tickets, which seems unfair, considering this particular age group is often the target market.

The copy will ideally include:

  • photos from last year’s festival and of Download tickets
  • Sia’s tweets on ticket pricing
  • tweets from Twitter users (tickets didn’t arrive)
  • festival goer’s opinions
  • thoughts from Download organisers
  • thoughts from bands that have played at Download (or another festival)

The article itself will be 700 words long with a 100 word side feature about the festival’s best acts.


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